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Texas dairy industry assessment of research, education, and service importance of the Southwest Regional Dairy Center.

B. W. Jones

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06-23-2020

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Abstract:

T44
Texas dairy industry assessment of research, education, and service importance of the Southwest Regional Dairy Center.
B. W. Jones*1,2. 1Tarleton State University Stephenville, TX, 2Texas A&M AgriLife Research Stephenville, TX.

The Southwest Regional Dairy Center (SWRDC) is the Texas A&M University system wide dairy located in Stephenville, TX, and is administratively managed through Tarleton State University. The SWRDC opened its doors in 2011 and its mission is to provide enabling infrastructure support for teaching, research, and service/outreach programs to meet the needs of higher education, the dairy industry, and society in Texas and the southwest. The objective of this research was to determine future directions the SWRDC should take and what the SWRDC could improve upon. In October 2019, a Qualtrics survey (Qualtrics LLC., Provo, Utah) was distributed to the Texas Association of Dairymen and extension agents to further distribute to dairy producers and industry representatives. The survey asked respondents to rank satisfaction with tours of the SWRDC from 1 to 7 (1 = extremely satisfied, 7 = extremely dissatisfied) and to rank community outreach events, research activities, extension events, and types of research from least important to most important. Twenty-eight producers and dairy industry representatives responded. Statistical analyses were completed on the survey responses using SAS (Version 9.4, SAS Institute, Inc., Cary, NC). The MEANS procedure calculated satisfaction with tours. The FREQ procedure was used to determine the highest ranked response for community outreach events, research activities, extension events, and types of research that should be conducted. On average respondents were extremely satisfied with tours of the SWRDC (1.77 � 1.30; respondent range was 1 to 4). The respondents' highest ranked community outreach event, research activity, extension event, and type of research were, breakfast on the farm, research showcase, demonstration days with continuing education credits offered, and ruminant nutrition, respectively. Survey findings were informative and help inform the SWRDC administration of future directions the center should take in research, education, and service activities.

Keywords: extension, education, service.